It's Possible That Your Page Load Is Slowing You Down.
Customer discontent with poor page load speeds isn't confined to e-commerce sites. Slow load times also have a negative impact on sales conversion on travel sites. Most buyers will complete their purchase and never return to the site, while some will abandon their cart and look elsewhere. This is bad news for industries that are highly competitive, such as e-commerce and travel.
There's more bad news to come. The speed with which a website loads can affect its volume of traffic, SERP ranking (page load speed is a Google ranking factor), bounce rate, and, of course, revenue. Because you'll need to compensate for the drop in sales conversion, overhead expenditures, particularly for marketing, may rise.